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Defining a BookTok brand with premium original formats
BBC
Creative Lead
The challenge
The BBC Booktok channel lacked a clear identity - relying on generic quick-fire content that struggled to engage BBC talent and cut through on #BookTok.
The insight
To stand out, the channel needed a slate of original BBC series' with brand values and identity baked in.
My response
Defined BBC BookTok’s identity with 2 standout original series...
↳ The Rebound: tapping into ASMR & DIY culture while giving BBC talent a meaningful, personalised interaction
↳ What the Book?: spotlighting real-world book culture and TikTok’s top-performing theme: recommendations
↳ Both delivered as multi-asset formats to maximise reach and long-term value
Results
IPLAYER RECOMMISSION
BBC re-commissioned us to reversion and extend the series for BBC iPlayer following its success on TikTok.
The Rebound pt.2
(The Reveal)
Designed to genuinely enthuse talent by gifting them bespoke, hand-bound editions of their favourite books.
The Rebound pt.1
(The Process)
A soothing BTS look at the process of creating a bespoke book cover for a celebrity - tapping into #BookTok’s love of DIY, craft and ASMR.
Text about this 16:9 video to go here
+ reformatted and recommissioned for BBC iPlayer
WTB? (What The Book?)
Placing BBC in the heart of the book-loving community through a host-led tour of the UK’s quirkiest bookshops. Building on the content that performs best on BBC's BookTok channel: book reccomendations.
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