Delivering a truly social-first ad campaign
Amazon Prime
Creative Lead
The challenge
Amazon Prime needed a truly social-first campaign that clearly landed its dual subscription offering of "fast delivery and great entertainment" in a punchy 10s and 6s format.
This wasn't just an ad. The idea had to flex across 12 languages, be fully templatable for Prime Video titles, and unite Amazon's Prime Video, e-commerce and central marketing under one coherent creative idea.
My response
I defined the core creative concept and led the campaign end-to-end - from strategy, pitch and stakeholder alignment through to copywriting, production and delivery.
My creative reimagined the Amazon box as a portal - seamlessly transporting viewers between fast delivery and great entertainment.
Utilised recognisable social tropes and TikTok-native transitions across each film to maximise relevance.
Built and directed a best-in-class creative team to deliver the campaign end-to-end across markets.
Results
