Shifting from e-commerce to global fashion & lifestyle destination
Farfetch
Creative Producer
The challenge
Farfetch wanted to move beyond its reputation as an e-commerce site and reposition its channel as a global destination for luxury fashion and culture.
The insight
Farfetch is more than a marketplace; it’s a global network of boutiques, designers, and cultural curators.
My response
↳ Collaborated with the commissioning editor to define a bold editorial vision leaning on its community of creators, curators and customers
↳ Developed and delivered 4x original formats - each spotlighting a different pillar / persona - produced across London, New York, Lagos & Tokyo
↳ Blended iconic talent with next-gen voices to grow global relevance
Results
+400% VIEWS
in-platform alone
+72% SUBS
BRAND PARTNERSHIPS
with Gucci, Moncler and Swarovski
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The World Of...
A premium series spotlighting Farfetch’s global network of visionary designers - Heron Preston, Simone Rocha, Olivier Rousteing, Kenneth Ize, Priya Aluwalia.
Test Drive
Farfetch icons, styled and test driven by cultural tastemakers. Ft. Amelia Dimoldenberg, Gabriella Karefa-Johnson, Sophia Roe + more
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Open Doors
A backstage pass to the independent boutiques that power Farfetch. With boutiques in London, Tokyo. Salerno, Vitkac, Luxembourg, New York + more.
