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Bringing a global OOH campaign to life on digital
Dr Martens
Senior Creative
The challenge
Bring DM’s global Made Strong campaign to a digital audience.
My response
Passed the mic to DM’s community to define what strength means to them.
Developed 3 original series across YouTube, IG and TikTok.
With productions in London + New York featuring next gen talent.
Results
+12M VIEWS
+12M ENGAGEMENTS
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More Projects:
Let's make something.
david@david-cochrane.com
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