Launching a flagship
UK series
Snap UK
Creative Producer
The challenge
Following a successful run of talent-led originals in the US with names like Ryan Reynolds and Megan Thee Stallion, Snap looked to make their mark in the UK.
The insight
Off the back of the 2020 Olympics, Tom Daley had become a national treasure - charismatic, with rare UK/US appeal. The perfect lead for a flagship UK original.
My response
Developed Secret Superpowers. Inspired by Tom's viral knitting moment, this was a joyful format where Tom uncovers the surprising hobbies of celebrity guests.
↳ Unexpected talent pairings:
Sam Ryder, Krept & Konan, Jilll Scott, Jordan Stephens & Roman Kemp
↳ Wholesome chaos:
Cold water swimming, pottery, roller skating, exotic animals and twerking
↳ Punchy, Snap-native edits:
Oversaw high-energy vertical edits, tailored for a swipe-happy audience.
Results
